Porcelain stoneware, often called gres porcellanato in Italy, is made from a blend of clays, feldspars and quartz sands. The mix is finely ground, pressed at very high pressure and fired at more than 1,200 °C. At that temperature the body vitrifies: the result is a dense tile with almost no porosity.
Under the European standard EN 14411, porcelain belongs to group BIa, the pressed tiles with water absorption of no more than 0.5%. Everything buyers value comes from that figure: frost resistance, stain resistance, strength under heavy foot traffic and easy cleaning with water and a neutral detergent.
If you have never heard of Sassuolo, think of it as the capital of Italian tiles. The district around Sassuolo, Fiorano Modenese, Maranello, Formigine, Castellarano, Casalgrande and Scandiano, between the provinces of Modena and Reggio Emilia in Emilia-Romagna, is home to most of Italy's tile manufacturers.
Many of the technologies used by the industry worldwide were developed here, from presses for large slabs to digital printing of surfaces. Buying porcelain "from Sassuolo" means choosing among first-quality collections, stock lots and discontinued ranges from the district's brands, with a short supply chain from factory to warehouse to site.